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In November 2014, Microsoft announced the first Microsoft (non-Nokia) branded Lumia smartphone, the Lumia 535. Still today, some believe that Elop was Microsoft CEO Steve Ballmer’s “inside man,” sent from Redmond on a quest to deliver market success to Microsoft’s foundering mobile platform.

However, Lumia device sales decreased sharply after the introduction of Windows 10 in 2015. In this vast landscape of conflicting narratives, we seek to document the hard choices that led to the end of this small country’s unlikely domination of the mobile equipment market and assess whether there was a way to salvage “the Nokia Way” or if its end was truly inevitable.

The article was speculating that the visit might have been linked to Elop’s current job with the network provider Telstra in Australia, where he started in April 2016, and further mentioned that in the book he had been described as “one of the worst, if not the worst CEO in the world”. We hope this book will provide a unique insight into what exactly happened at Nokia from 2010 to 2013 and, for some Finns, assist them in the necessary grieving process for Finland’s greatest national champions.

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[1] Under the proposed partnership Nokia would adopt Windows Phone as its principal smartphone strategy, and contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments, and geographies. Why Microsoft’s Windows Phone and not Nokia’s own Mee Go or Google’s Android platform, an option once described by a former Nokia executive as “like peeing in your pants in the winter for warmth?

For readers who prefer a Kindle or PDF version instead of this online version, we provide exports in PDF/EPUB/MOBI formats from Medium. In the end, one can learn and benefit from the good and bad choices, but what is truly important is to progress. The majority of the staff of , a major Finnish business paper, was attending a morning seminar downtown Helsinki.

Please consider the environment before printing the 300 pages. Asokan, Liisa Holma, Sirpa Ikonen, Timothy Jasionowski, Harri Kiljander, Jyrki Kimmel, Asko Komsi, Jason Madhosingh, Emma Oivio, Janne Parkkila, Kimmo Savolainen, William Smith, Katariina Suvitaival, Petra Söderling, Mailiina Turanlahti, Kevin Wright and anonymous contributors. Back to Table of contents News editor Mirjami Saarinen confesses she has only vague recollections of the end of a certain workday in 2010. Staff not attending the seminar was producing the morning online news and planning the next day’s paper, when a press release appeared on editor Niko Ranta’s display.

On October 8, 2017, Joe Belfiore of Microsoft casually announced the death of Windows Phone. That date has been branded on the hearts of the Finns, equal to the loss of Estonia [2] and the September 11 attacks.

In a series of tweets he explained that Microsoft will continue to support the Windows Phone (and Windows 10 Mobile) platform but “building new features/hw aren’t the focus”. This book seeks answers to the questions left unanswered in the memoirs of the former Nokia chairman Jorma Ollila: Who was Stephen Elop and why was a Canadian outsider selected as the new CEO of Nokia?

The title was so startling that Ranta started to read the release aloud. That was the moment, which divided Mirjami Saarinen’s recollections of that day.

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